Case Study Method
In contrast to a lecture-based approach of business education, ACNSB class time is spent discussing cases about actual business problems and potential solutions under the skillful direction of a faculty member. A case study is an enquiry or assessment into an event produced through systematic research, analysis and reporting. Discussing case studies in the classrooms strengthen communication and leadership skills by learning to make difficult decisions with limited information. You will learn to persuade and inspire others, to reconcile differing viewpoints and to prioritize objectives and capitalize on opportunities.
Four-Step Learning Process
ACNSB’s case study method is based on a four-step learning process, which allows for complete understanding and integration of the materials:
- Read a case then (i) identify problems, (ii) define alternatives, (iii) analyze data, (iv) make decisions and outline a course of action.
- Share your ideas with your learning team and resolve areas of uncertainty.
- Discuss the case in class and explore the inputs of everyone.
- Reflect on how initial ideas changed as a result of the input from learning team, section and faculty.
Over the course of two or three years, you will study over 50 real-life business cases. Each case study presents a series of decisions to be made, and you — as the decision maker — must analyze the situation and express what you would do.
ACNSB own Case Study database in Business & Management
ACNSB faculties over the years has developed their own databases of best Business Management Case Studies mostly prepared by in-house faculty members or borrowed from reputed B-Schools of the world. The classroom becomes a type of business simulator where students can test their thinking and judgment in a low-risk, supportive environment and get instant feedback that they can incorporate into their learning.
Additional Case Development Method Information
For the development of Management Case Study following steps need to follow:
- Step 1 – Develop your research question
- Step 2 – Map out the protocol, strategy and structure of the case study
- Step 3 – Determine Data gathering and Analysis techniques
- Step 4 – Prepare to collect the data
- Step 5 – Evaluate and analyse the data
- Step 6 – Prepare the case
In management education use of the case study method is to build upon theory, to produce new theory, to dispute or challenge theory, to explain a situation, to provide a basis to apply solutions to situations, to explore, or to describe an object or phenomenon.
The advantages of the case study method are its applicability to real-life, contemporary, human situations and its public accessibility through written reports. Case study results relate directly to the common reader’s everyday experience and facilitate an understanding of complex real-life situations.